Before beginning a UX design project, stakeholders such as clients, managers, or directors must complete a UX design brief. It’s important to understand what a UX design brief is, how it can benefit the project, and how to write an effective one. Let’s explore these concepts before we start the process.
What is the UX design brief?
Before starting a project, the UX design team may use a brief as a tool to better and more effectively assist the project’s stakeholders. Essentially, the brief is a concise description of the project that will guide the design team in executing it. It outlines the project’s scope, goals, and objectives, and defines the target audience, values of their products or services, and competitors. After clarifying these details and aligning with team members, the brief summarizes the key aspects and requirements of the project for the design team.
Why do we need a UX design brief?
Many of you may be wondering about the importance of a UX design brief for a project. Let me tell you, if it is done properly, it can be a game changer. A UX design brief is critical for a project’s success, even though its role may be hidden. It establishes goals, objectives, and target audiences, which are essential for project success. It also outlines the project’s scope, specific needs, and limitations. By providing a proper explanation of all the “whys and whats,” a UX design brief helps the design team stay on track. It is an invaluable reference for the team. However, these benefits are only achievable if the UX design brief is comprehensive and clear.
How to write the best UX design brief
A well-crafted UX design brief is a foundation for a smooth collaboration. Overall if you look at its structure, you will find out it is just like a questionnaire raising some key questions about the project, which are essential to answer for the success of the project. The following questions are:
- What is the project all about, and its scope?
- What are the project’s goals and objectives?
- Who is the target audience? The more specific, the better it is
- Are there any existing guidelines or brand standards to follow?
- Who are the competitors or equivalent products in the market to consider?
- If there are any technical considerations or limitations?
- Are there any design preferences or examples for inspiration?
- What is the timeline for the project?
- What is the budget for the project?